If in Doubt, Quote!

“Good writing is good design. It’s a rare exception where words don’t accompany design.”

–from Getting Real, the ebook from 37Signals.

. . . writing is sometimes like going around poking at lifeless things to see if they move. At least for me. Other times, it’s like digging to China, while simultaneously trying to reduce in oneself the sense of any enormous undertaking or burdensome obligation of really having to get there. 

—Carole Eastman

“Send me a new one, will you? While we’re at it, make a green one.”

(Overheard some time ago and written for safekeeping on an index card, authentically distressed with a coffee stain.)

Exercise: what’s the rest of this conversation? Write it now.